Main point
According to reports that came out in May, due to the increasing tension between India and Pakistan, India is less likely to play or host in the Asia Cup 2025.
Delhi: There is no clarity about the program of Asia Cup 2025 yet. For this reason, the Asian Cricket Council (ACC) has asked the Board of Control for Cricket in India (BCCI) to finalize the schedule at the earliest. ACC said that media rights holders and sponsors are troubled by this uncertainty and they are feared to have financial loss. In such a situation, all the teams want their team to make special preparations for this series.
Sponsors expressed concern
ACC wrote in its email that due to lack of timely information, media and sponsor companies are having difficulty in doing their marketing strategy and resource planning. Apart from this, media rights partner also informed that according to the agreement, many important responsibilities start from 60 to 90 days before the tournament.
TCM and Sony warned
ACC said that its major sponsor TCM is also having trouble making commercial plans due to lack of schedule. Both Sony and TCM have expressed concern that if there is more delay, they will not get the profit from advertising and publicity. He also said that many ICC and international tournaments are also being held at this time, so they may suffer irreparable losses due to not planning at the right time.
The Asian Cricket Council has urged the bcci to swiftly finalize the #ASIACUP Schedule, highlighting mouteing pressure from media rights partners and sponsors concerned about potential Revenue Setbacks due to delays.
,@Nitin_sachin,https://t.co/atkaxysfcn– INDITODAY (@Indiayat) July 2, 2025
The main revenue source is Asia Cup
The ACC made it clear that the Asia Cup is a major revenue source for them. If there is more delay about the program, then they may have to face the demand for legal notice or compensation from their partners. ACC has appealed to BCCI to decide the schedule by the end of this week.
Will India play in Asia Cup?
According to reports that came out in May, due to the increasing tension between India and Pakistan, India is less likely to play or host in the Asia Cup 2025. However, Sony Pictures Networks India has recently released a promo video in which Suryakumar Yadav of India, Najmul Hasan Shanto of Bangladesh and Charit Asanka of Sri Lanka are seen.
The absence of India feared that the tournament can be canceled
If India is out of the tournament, then the Asia Cup can be canceled. Currently, the president of ACC is Mohan Naqvi and in such a situation, the responsibility of the scrap of the tournament will also be the same. This can cause huge economic loss to the organization.
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(Tagstotranslate) ACC (T) Asia Cup 2025 (T) BCCI (T) Indian National Cricket Team