Main point:
In 120 days and if someone does not make any claim/opposition to it, then this trademark will be his. ‘Captain Cool’ is considered perfect as his trademark
Delhi: MS Dhoni wants to register the ‘Captain Cool’ trademark and the application in this matter has been accepted. Dhoni might not want this news as much discussion. Note that only his application has been approved in this matter, ‘Captain Cool’ trademark has not been registered in his name.
In 120 days and if someone does not make any claim/opposition to it, then this trademark will be his. ‘Captain Cool’ is considered to be perfect as his trademark as he was identified as a ‘cool’ cricketer in cricket.
Let us tell you that in June 2023, Dhoni had also applied to register the same ‘Captain Cool’ trademark, but then it was found that a company named Prabha Skill Sports (OPC) Private Limited has already registered ‘Captain Cool’ trademark. In retaliation, Dhoni was alleged that the company is trying to take advantage of the popularity of his brand and ‘Captain Cool’ associated with him.
Dhoni may have retired from international cricket many years ago, but never stayed away from the news. The IPL is in constant action in the IPL, the ICC recently included in the Hall of Fame and most importantly that the brand Dhoni still has a special identity in the market. They are 44 years old but have opened the way for return in another IPL season, as brand Dhoni, he still has more than 30 commercial contracts. That is why it decided to convert brand Dhoni into ‘Captain Cool’ trademark. Market experts say that this will make his recognition as a brand beyond cricket beyond cricket.
It is written in his application that this international trademark will also be used for activity like sports training, coaching and training facility. Even then everyone knows that this trademark will be their identity in commercial activity. This identity has been associated with his name for years. Dhoni’s face is remembered directly from the mention of this trademark.
It is not that what Dhoni did by no athlete did. In India, it can be called a new beginning, but many high-profile athletes in the world have been doing the same to strengthen the control of their brand. This is the way to recover commercial value of equity in endorsement deal, product line and digital media. In today’s era, individual branding is required in the ground as it is necessary outside the ground.
Dhoni has always been one step ahead in sports in India in doing something new anyway and now in the cricket business. It will not be surprising if you see ‘Captain Cool’ becoming a brand like CR7, Bolt Pose and Air Jordan. Is Salman Khan not known as ‘Being Human’ or Sourav Ganguly ‘Dada’?
Some more famous athletes in the world who have their own trademark register
Gradu: Tennis player John Mechano: ‘You Cannot Be Serious’ is his trademark. Football player Cristiano Ronaldo: CR7 is his trademark and is very famous. CR was taken in his name and 7 his jersey number. Basketball player Kobe Bryant: His trademark is ‘Flight 24 (Flight 24)’. Basketball player Lebron James:
His names are ‘Just a Kid from Akron’ and ‘King James’ trademark register. He has more trademarks. Athlete Usain Bolt: This athlete traded his famous pose in which his hand is pointing to the sky and named ‘Lightning Bolt’. Football player Eric Cantona: ‘Oooh Aah Cantona’ and trademark 7 jersey numbers.
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(Tagstotranslate) Indian National Cricket Team (T) MS Dhoni