Mumbai: India’s premium alcohol market launched a luxury blended scotch whiskey called Dram Bell. This grand program was held at Imara -Turf Club in Mumbai. This special event was hosted by Kevin Peterson, former England cricket captain and leading investor of Eden Alcobev, as well as the company’s co-founders.
Built in Scotland, this whiskey is available in two variants –
Reserve variant (₹ 2,450)
Every bottle shows the best combination of heritage and modern luxury, providing a great experience for whiskey lovers.
During the launch event, Kevin Peterson expressed his feelings, saying, “My investment in Eden Alkobev is not just a commercial decision, but it is a reflection of my values. From my cricket career to every field of life, I have always given priority to quality, dedication and excellence. Ardent Alkobev also works with this commitment, and its proof is reflected in every element of the drama vine. We always promote drinking responsibility so that everyone can enjoy this magnificent experience with restraint. ”
A special whiskey masterclass was also organized on the occasion, headed by Eden Alkobev’s master blender Aen Forteth. In this interactive session, the attendees got an opportunity to taste various variants of Dram Bell and understand the nuances of whiskey blending and testing.
The co-founder and director of Eden Alkobev, Devashish Shyam, commented on the launch, saying, saying,
“We are setting a new standard in the Indian premium whiskey market with excellent quality and excellent workmanship. The brand is getting a new height with the participation of a global personality like Kevin Peterson. Our aim is to make Indian customers experience international excellence. We will contribute to shaping the future of the Indian whiskey market by presenting a unique mail of local taste and global quality. ”
Dram Bell is available in selected retail and on-trade stores in Maharashtra since November 2024. The company will soon start its distribution in major markets in North and South India.
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(Tagstotranslate) England National Cricket Team (T) Kevin Pietersen