Delhi: Cricket and especially the expensive broadcast rights of IPL are not hidden from anyone and they also know that Broadcasters will do their recovery from sponsors and advertisers. In this equation, such advertisements went on to grow, which are not considered ‘good’ for the betterment of the society, but the money is being received, so the share and count of such advertisements increased. However, before the start of IPL 2025, the Ministry of Health of the Government of India released a guide line to the IPL in strict words, to tell what advertisements cannot be shown during IPL, inside and outside the stadium and during broadcast (TV+digital).
These people came in the country due to increasing outbreaks of non-communicable diseases such as heart disease, cancer, long diseases, diabetes, blood pressure etc. and only these diseases are causing more than 70 percent deaths every year due to these diseases. It was also told in this release that the consumption of tobacco and liquor is the biggest risk for NCD and India is second (about 14 lakh deaths every year) in tobacco -related death worldwide.
So did these advertisements stop during the IPL on this clear initiative of the government? The answer to this question is not at all. In contrast, the truth is that such advertisements have increased further in advertising earnings compared to previous years. So what was the benefit of advice to the IPL Governing Council of the Union Ministry of Health? It is right that the government only gave advice in this regard and no law was created, but the difficulty in this matter, in which the IPL Governing Council and Broadcaster are some responsibility in this matter. In this way, the IPL is accused of increasing the consumption of tobacco and alcohol and all this runs like this, then the day is not far when a law will be made about it.
There was a time when most of the big sports events around the world were sponsored by cigarette -making company and not only did the trophy of his name get the winner, they also had advertisements in the stadium. Law was made and all this stopped, but regrets in India, they were replaced by the promotion of tobacco and liquor ed as well as gaming companies. Moreover, the advertisement (surrogate aid) started. They mean that no tobacco product is being advertised clearly, but the name is so famous for a tobacco product that the message to the advertisement should be given to that tobacco product. Its very good example is soda advertisement of the liquor making company and the mouthfarem of the tobacco paan masala making company.
During this IPL season, Broadcasters have a budget of $ 600 million (about Rs 5114 crore) of advertising and sponsorship (about Rs 5114 crore) (it was $ 350 million in the previous season) and the current situation is that the largest part of it is that the biggest part of the beet masala brand has cardamom-powered and silver-coted mouth freshener. Paan Masala Brand options are these mouth fresheners and 13 percent of them in television advertisements, which is the largest. Biscuits and e-commerce are after this. In the last IPL season, the share of these products was 10 percent in the TV advertisement and at number three after e-commerce and food products.
The interesting thing is that when these figures came out after half the season of IPL 2025, the IPL dismissed it and IPL chairman Arun Dhumal clearly said that the matter is a matter of concern for the broadcaster because the advertisement is on television and the IPL Governing Council cannot do anything in it. Now it has also been clear that the IPL did not release any guide line on the theme of advertisement, during the IPL, during the IPL. Even a big film star, who himself is one of the owners of an IPL team, is personally dominated by a pan masala surrogate advertisement and is contributing to its sales and increasing. Do not all such cases of IPL become responsible?
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(Tagstotranslate) Bcci (T) Indian National Cricket Team (T) IPL 2025